Moving in a new contemporary direction, Rockford Art Museum had ideas of developing a store brand and a complete redesign of the organization’s website.
Rockford Art Museum
Discovery Walk
An interactive website that leads the viewer through a walk, choosing different paths, maps and terrains—depicted by lines and shapes—to find an object. The object is decided by the shapes the user chose, encouraging them to go on their own discovery walk.
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Filed under: Interactive Web design